– start with why – what is your why

Do you know your why? Why are you starting online business? If it’s only for money, you won’t be successful. You will give up along the way since money itself is not big enough motivator.

Simon Sinek in his book ‘ Start with why” explains difference between leaders and those who lead.

He uses example of few big companies and showing the difference based on whether they have their why or not.

Simon defines golder circle where why is in the core, surrounded by how and then by what.

If you know your why, how and what will come along the way.

This book is one of the most transformational book I have read. Go get it, you won’t be sorry

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